A market-focused, or customer-focused, alignment first determines what its potential customers desire, and then builds the compound or service. Marketing theory and practice is justified in the expectation that [customer]s advantage a compound or service because they have a need, or because it provides a perceived benefit.
The American Marketing Association (AMA) states, "Marketing is an organizational function and a immovable of processes for creating, communicating and delivering expense to customers and for managing customer relationships in ways that Click Here benefit the forming and its stakeholders.